Born and raised in Auckland, New Zealand, I was a prolific and award-winning student filmmaker, which progressed into a career as a director. While obtaining my BA in Screen Production from the University of Auckland, I began my professional career with the founding of Pop That alongside Philip Hadfield.

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We built a young and ambitious video team which I led into a thriving arm of a full-service creative agency with internationally recognized clients. I’ve never lost my love for the creative process, and I’m always looking to expand my horizons further.

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I'm well-versed in video production and marketing, with many years experience directing a creative team as well as producing freelance content. I have a wide range of creative skills, including graphic design, animation, photography editing and filming. My marketing skills include developing social media strategy, designing campaigns and running communication calendars.

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When I'm not working, you can find me watching movies, biking, painting and drawing, and occasionally DJing.